Content specialist is a key member of the marketing team and plays a pivotal role in the development of creative and compelling content that increases awareness and brand visibility, drives demand generation and enhances audience engagement while conveying 'the voice of the company'.

Tasks:

1. To conceive, write and deliver compelling content for a range of mediums - online, digital, social, mobile and print
2. To write technical content that speaks to various clients
3. To synthesize complex technical content into compelling actionable content
4. To own the content creation and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing
5. To collaborate with analytics staff and agencies to increase search relevancy
6. To measure/report overall content effectiveness
7. To work closely with the marketing team to post engaging content, upload videos, images and audio files

Key skills for content marketing specialist:

• Outstanding written and verbal communication skills
• Excellent organizational skills
• Technical skills
• Proven ability to write persuasively across multiple mediums - digital, social, mobile, print
• An entrepreneurial resolve with the ability to work as part of a team

Average salary:

The United Kingdom: £27,500 per year (2013)
The United States of America: $53,000 per year (2012)
Australia: AU $50,000 per year (2012)

Qualifications and training required:

Creative drive is the primary qualification of any successful content marketing specialist. These individuals must find the interesting bits of information that will drive visitors to websites. Of course, a strong writing style and understanding of grammar is also necessary.

Typically, content marketing specialists earn bachelor's degrees in marketing or journalism before entering the field.